Men’s Skincare Market Statistics 2026: Market Size, Usage, Premium Trends, and Growth Data

These men’s skincare market statistics highlight the latest available figures on market size, consumer adoption, premium buying behavior, and related men’s grooming growth benchmarks.

Men’s skincare market statistics (Top Highlights)

• The global male skin care products market generated $60.31 billion in revenue in 2025.
• The global male skin care products market is expected to reach $80.40 billion by 2033.
• Grand View Research estimates the male skincare segment will grow at a 3.5% CAGR from 2026 to 2033.
• Asia Pacific was the largest revenue-generating market for male skin care products in 2025.
• Japan is expected to post the fastest CAGR in the male skin care products segment through 2033.
• The overall global skin care products market was worth $155.84 billion in 2025.
• More than half of U.S. men used facial skincare products in 2024, reaching 52%, up from 31% in 2022.
• Among Gen Z men in the U.S., facial skincare usage rose to 68% in 2024 from 42% in 2022.
• 42% of U.S. men ages 18 to 34 buy premium facial moisturizers over mass-market brands.
• 35% of men ages 18 to 34 buy premium hand and body lotions, compared with 21% of all male consumers.
• 33% of Gen Z men who use facial skincare at home said they had traded up to more premium products.
• The U.S. men’s grooming category reached $7.1 billion in sales and grew 6.9% year over year.
• NielsenIQ reported online sales in U.S. men’s grooming surged 27.6% and accounted for nearly half of total dollar sales.
• In the broader men’s personal care market, skin care held the largest product share at 45.6% in 2021.
• The global men’s personal care market is projected to reach $67.2 billion by 2030.

Global male skincare products market revenue

Max = $80.40B. Widths: 2025 75.01%, 2033 100.00%

Global men’s personal care market growth

Skincare already represented the largest product segment in the men’s personal care market, accounting for 45.6% of revenue in 2021.

Max = $67.2B. Widths: 2021 45.83%, 2022 48.96%, 2030 100.00%

U.S. men using facial skincare products

Max = 68%. Widths: All men 2022 45.59%, All men 2024 76.47%, Gen Z men 2022 61.76%, Gen Z men 2024 100.00%

Premium skincare buying behavior among U.S. men

Max = 42%. Widths: Men 18-34 premium facial moisturizers 100.00%, Men 18-34 premium hand and body lotions 83.33%, Gen Z men traded up to premium 78.57%, All male consumers premium hand and body lotions 50.00%

Retail and channel statistics for men’s skincare and grooming

The retail backdrop is also improving for men’s skincare. NielsenIQ reported that the broader U.S. men’s grooming category reached $7.1 billion in sales, grew 6.9% year over year, and saw online sales jump 27.6%. Online channels now account for nearly half of total dollar sales in the category.

Distribution trends also support future skincare growth. In Grand View Research’s men’s personal care market outlook, supermarkets and hypermarkets held a 51.1% share in 2021, while e-commerce was projected to grow at a 9.9% CAGR through 2030.

What these men’s skincare market statistics show

The data points to a category that is moving beyond basic grooming into a broader self-care and wellness routine. Revenue is expanding, more men are using facial skincare, and younger consumers are helping push the category toward higher engagement and more premium products.

The strongest signals come from younger men and digital commerce. Gen Z adoption is rising faster than the overall market, premium product trading-up is visible in survey data, and online sales growth suggests discovery and purchase behavior are increasingly happening through digital channels.

Sources

• Grand View Research, Male – Skin Care Products Market Statistics, 2025-2033
• Grand View Research, Skin Care Products Market Size, Share & Trends Analysis Report, 2026-2033
• Grand View Research, Men’s Personal Care Market Size Report, 2022-2030
• Mintel, More than half of US men now use facial skincare, July 24, 2024
• NielsenIQ, Men’s Grooming Market Surges: Key Trends You Need to Know, 2025