These men’s grooming industry statistics highlight the latest market size estimates, growth rates, regional shares, skincare adoption trends, and channel shifts shaping the category in 2026.
Men’s Grooming Industry Statistics (Top Highlights)
The global men’s grooming products market was estimated at $298.94 billion in 2025.
The same market is projected to reach $322.24 billion in 2026.
Grand View Research projects the global men’s grooming products market will reach $506.73 billion by 2033.
The global men’s grooming products market is projected to grow at a 6.7% CAGR from 2026 to 2033.
Asia Pacific held the largest share of the global men’s grooming products market in 2025 at 34.3%.
Europe accounted for 25.3% of global men’s grooming products revenue in 2025.
North America accounted for 24.57% of the global men’s grooming products market in 2025.
Skincare was the largest global product segment in men’s grooming in 2025 with a 34.1% share.
Hypermarkets and supermarkets accounted for 36.9% of global men’s grooming products sales in 2025.
The U.S. men’s grooming products market was estimated at $46.54 billion in 2023.
The U.S. men’s grooming products market reached $50.35 billion in 2024.
The U.S. men’s grooming products market is forecast to reach $81.05 billion by 2030.
The U.S. men’s grooming products market is expected to grow at an 8.3% CAGR from 2024 to 2030.
Online sales of men’s grooming products in the U.S. are projected to grow at a 12.8% CAGR through 2030.
Premium men’s grooming products in the U.S. are projected to grow at a 10.3% CAGR through 2030.
Skin care accounted for 32.9% of U.S. men’s grooming products revenue in 2023.
Mintel found that 52% of U.S. men used facial skincare products in 2024, up from 31% in 2022.
Among Gen Z men in the U.S., 68% used facial skincare products in 2024.
Euromonitor reported that over 40% of male consumers used moisturizer or lotion in 2023.
YouGov found that skincare and cosmetics consideration among British men aged 18 to 34 rose from 3.1% in 2020 to 6.1% in 2024.
The global beard oil market was valued at $979.6 million in 2024 and is expected to grow at a 7.4% CAGR from 2025 to 2030.
Global Men’s Grooming Products Market Size
Label
Bar
Value
2025
$298.94B
2026
$322.24B
2033
$506.73B
Max = $506.73B. Widths: 2025 58.99%, 2026 63.59%, 2033 100.00%
U.S. Men’s Grooming Products Market Size
Label
Bar
Value
2023
$46.54B
2024
$50.35B
2030
$81.05B
Max = $81.05B. Widths: 2023 57.42%, 2024 62.12%, 2030 100.00%
U.S. Men Using Facial Skincare Products
Label
Bar
Value
2022 overall men
31%
2024 overall men
52%
2024 Gen Z men
68%
Max = 68%. Widths: 2022 overall men 45.59%, 2024 overall men 76.47%, 2024 Gen Z men 100.00%
Selected Men’s Grooming Growth Rates
Label
Bar
Value
Global market CAGR
6.7%
Asia Pacific market CAGR
8.6%
U.S. market CAGR
8.3%
U.S. premium CAGR
10.3%
U.S. online CAGR
12.8%
Beard oil CAGR
7.4%
Max = 12.8%. Widths: Global market 52.34%, Asia Pacific market 67.19%, U.S. market 64.84%, U.S. premium 80.47%, U.S. online 100.00%, Beard oil 57.81%
What These Men’s Grooming Industry Statistics Show
The men’s grooming industry is expanding beyond its traditional shaving base and moving deeper into skin care, premium products, and digitally driven purchasing. The strongest numbers point to a category that is getting broader in scope, more premium in positioning, and more reliant on ecommerce as younger consumers adopt more sophisticated routines.
The clearest demand shift is in skin care. Consumer surveys and market reports now show both higher usage and faster growth in facial skincare, especially among younger men. That makes skin care one of the most important parts of the industry to watch, while beard care, premium grooming, and online retail continue to add momentum around the edges of the market.
Sources
Grand View Research, Men’s Grooming Products Market Size Industry Report, 2033
Grand View Research, U.S. Men’s Grooming Products Market Industry Report, 2030
Mintel, More than half of U.S. men now use facial skincare, July 24, 2024
Euromonitor, Top Trends Shaping the Future of Men’s Skin Care in 2024
Euromonitor, The Digital Makeover of Men’s Advanced Skin Care in the U.S.
YouGov, Young men in Britain are embracing skincare more than ever, February 13, 2025
Circana, U.S. prestige beauty industry sales grew by 7% in 2024, February 12, 2025
Grand View Research, Beard Oil Market Size, Share and Growth Analysis Report, 2030
